Connect with global partners and unlock new trade opportunities with ease.
About TAITRA
Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach.
Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung as well as 63 branches worldwide.
Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.
✶ Our Mission
Empower Taiwan’s industries to succeed globally by promoting trade, fostering innovation, and building strong international partnerships.
✶ Our Focus
- Promote Taiwan’s Exports: Showcase Taiwan’s excellence in innovation, quality, and competitiveness.
- Facilitate Global Collaboration: Connect Taiwan’s businesses with international markets and opportunities.
- Support Trade Development: Provide essential trade information and professional consulting services.
- Enhance Economic Growth: Create pathways for sustainable trade and investment partnerships.
✶ Our Team
Our team of experienced trade professionals - over 1,200 employees - operates across more than 60 international offices, delivering expertise and support to Taiwan’s global business community.
Building Global Connections
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Our Pillars of Expertise
Explore our core initiatives that drive Taiwan's global trade success:
Global Marketing
Gaining Trade Insights with Trade Data Analytics
Global Marketing
TAITRA leads the way in promoting Taiwan’s innovations, connecting industries to international markets through trade shows, marketing campaigns, and strategic outreach.