Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach.
Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung as well as 63 branches worldwide.
Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.

✶ Our Mission

Empower Taiwan’s industries to succeed globally by promoting trade, fostering innovation, and building strong international partnerships.

✶ Our Focus

• Promote Taiwan’s Exports: Showcase Taiwan’s excellence in innovation, quality, and competitiveness.
• Facilitate Global Collaboration: Connect Taiwan’s businesses with international markets and opportunities.
• Support Trade Development: Provide essential trade information and professional consulting services.
• Enhance Economic Growth: Create pathways for sustainable trade and investment partnerships.

✶ Our Team

Our team of experienced trade professionals - over 1,200 employees - operates across more than 60 international offices, delivering expertise and support to Taiwan’s global business community.